Amanda is extremely passionate about employee engagement and organizational culture. She spent three years researching the ins and outs of the knowledge, motivation and organizational influences of employees during her doctoral program in organizational change and leadership and this has quickly become the most requested speaking topic.
“But isn’t culture and engagement handled by HR?” many people ask. Actually, it’s a joint effort; however, as most senior communicators know, crafting the perfect internal messages to align with our organization’s brand is no easy task.
Although we’re not HR, communicators are culture and branding experts; so who better to engage employees as brand ambassadors from day one?
OnLY 12% of employees strongly agree their company does a good job of onboarding new employees
-2017 Gallup State of the American
Workplace Report
Research shows that employees are integrated more quickly into an organization when they are properly onboarded. They are set up for success in their new roles, decreasing your turnover rates and increasing retention of top talent.
Additionally, it gives you the opportunity to reinforce your mission, vision and values, helping to develop an engaged and involved team.
Think about this
Does your organization need a culture and/or employee engagement assessment?
Does your onboarding program develop brand ambassadors from day one? Is it effective?
How happy are your employees? Engaged employees lead to better service to your customers, so it is important to understand your institutional culture.
Do you want to learn about engagement and culture within your institution but don’t know where to start? Contact us for more information on our services in this area.
Engagement and Culture Services Include:
- Employee engagement surveys and data analyses
- Employee engagement program development
- Organizational culture assessments
- Onboarding program assessments
- Onboarding program development (from recruitment through the first year)